Startup incubator
Growbotics
Invention hub and consulting agency.
Toolkit
+2
Very important metric
Color combinations iterated
01
About
01
About
Growbotics is an Invention hub and consulting agency within the fields of AI, Cloud engineering and product development, working with a variety of clients such as Klarna, Antler-startups and Marakanda.With and end goal and brief to convey Growbotics vision as - “one-of-a-kind” into practice, they needed me to manifest their vision through the design of a website as well as graphic profile.
Growbotics is an Invention hub and consulting agency within the fields of AI, Cloud engineering and product development, working with a variety of clients such as Klarna, Antler-startups and Marakanda.With and end goal and brief to convey Growbotics vision as - “one-of-a-kind” into practice, they needed me to manifest their vision through the design of a website as well as graphic profile.
02
Challenge
02
Challenge
Growbotics, a forward-thinking startup in the digital space, approached me with the need to establish a strong visual identity. The challenge was two-fold: to craft a cohesive graphical profile that embodied their vision and values, and to design a website that not only attracted potential customers but also communicated the essence of their brand. They wanted to convey an image that resonated internally with their team, as well as externally with their target audience. My task was to design a versatile yet consistent identity that could adapt across multiple platforms, from their website to office space and printed materials.
Growbotics, a forward-thinking startup in the digital space, approached me with the need to establish a strong visual identity. The challenge was two-fold: to craft a cohesive graphical profile that embodied their vision and values, and to design a website that not only attracted potential customers but also communicated the essence of their brand. They wanted to convey an image that resonated internally with their team, as well as externally with their target audience. My task was to design a versatile yet consistent identity that could adapt across multiple platforms, from their website to office space and printed materials.
03
Solution
03
Solution
To tackle this challenge, I employed a user-centered design approach, iterating multiple concepts through the renowned "Double Diamond" design process. This method allowed for an expansive exploration of creative possibilities while ensuring a focused execution that aligned with Growbotics' specific needs. Through continuous collaboration, feedback loops, and prototype testing, I ensured that every design decision was purposeful and strategic.
The graphical profile, which included the company logo, color schemes, typography, and visual elements, was designed to reflect Growbotics' core values—creativity, innovation, loyalty, and safety. I worked closely with their team to fully understand these values, ensuring they were not only represented in visual form but also resonated with their internal culture and public image.
For the website, I focused on creating an immersive user experience that embodied their innovative spirit. I integrated unconventional and engaging interaction techniques to reflect their technological edge. These included unique navigation elements such as "draw to navigate," a 3D visualized interface, and game-like interactions that triggered specific events on the site. This gamified approach added an element of discovery, inviting users to explore the site in a playful yet sophisticated manner.
To enhance user engagement, I incorporated subtle yet impactful features, like an illustration where the eyes follow the user's cursor, creating a dynamic connection between the website and its visitors. Additionally, the inclusion of a “mystical timer” added an element of intrigue and anticipation, subtly encouraging users to stay longer and explore deeper into the site. The overall aesthetic was designed to be both calming and inviting, allowing the innovative aspects of the site to shine without overwhelming the user.
All design iterations, including low-fidelity and high-fidelity prototypes, were thoroughly tested and revised before delivering the final mockups and wireframes to Growbotics' development team for implementation. This process ensured a seamless transition from design to development, maintaining the integrity of the brand vision throughout the execution phase.
By combining visual storytelling, user-focused interaction design, and a deep understanding of Growbotics' values, I was able to deliver a solution that not only met but exceeded their expectations.
To tackle this challenge, I employed a user-centered design approach, iterating multiple concepts through the renowned "Double Diamond" design process. This method allowed for an expansive exploration of creative possibilities while ensuring a focused execution that aligned with Growbotics' specific needs. Through continuous collaboration, feedback loops, and prototype testing, I ensured that every design decision was purposeful and strategic.
The graphical profile, which included the company logo, color schemes, typography, and visual elements, was designed to reflect Growbotics' core values—creativity, innovation, loyalty, and safety. I worked closely with their team to fully understand these values, ensuring they were not only represented in visual form but also resonated with their internal culture and public image.
For the website, I focused on creating an immersive user experience that embodied their innovative spirit. I integrated unconventional and engaging interaction techniques to reflect their technological edge. These included unique navigation elements such as "draw to navigate," a 3D visualized interface, and game-like interactions that triggered specific events on the site. This gamified approach added an element of discovery, inviting users to explore the site in a playful yet sophisticated manner.
To enhance user engagement, I incorporated subtle yet impactful features, like an illustration where the eyes follow the user's cursor, creating a dynamic connection between the website and its visitors. Additionally, the inclusion of a “mystical timer” added an element of intrigue and anticipation, subtly encouraging users to stay longer and explore deeper into the site. The overall aesthetic was designed to be both calming and inviting, allowing the innovative aspects of the site to shine without overwhelming the user.
All design iterations, including low-fidelity and high-fidelity prototypes, were thoroughly tested and revised before delivering the final mockups and wireframes to Growbotics' development team for implementation. This process ensured a seamless transition from design to development, maintaining the integrity of the brand vision throughout the execution phase.
By combining visual storytelling, user-focused interaction design, and a deep understanding of Growbotics' values, I was able to deliver a solution that not only met but exceeded their expectations.
Startup incubator
Growbotics
Invention hub and consulting agency.
+2
Next up
Stugkontroll
One very special stakeholder ...
Designed & developed by David •
Next up
Stugkontroll
Designed & developed by David •
Designed & developed by David •